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What Sync Licensing Actually Is

A sync license is the formal authorisation required to pair music with visual content. Whether it’s used in a movie, TV show, advertisement, trailer, video game, social media project, or corporate presentation, a sync license must be obtained for the song’s use.

Two rights are always involved :

Master rights

the actual sound recording (owned by a label or artist) 

Publishing rights

the underlying composition (owned by a publisher or songwriter) .

“A sync placement requires permission from both sides.”

Types of Sync Opportunities

Film & TV

Advertising

Trailers

Video games

Promos & Social media

Copyright – Play Equals Sync 2026

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Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Picture of Artists To Be Announced

Artists To Be Announced

Now fully in post-production! So, nothing to add to your 'bins' just yet for any music supervisors or production teams. Enjoy our mini-stock music player for now, though, while you browse. — Play Equals Sync Team

Stay tuned for our official artist reveal! Need a custom score or a specific brief now? Get in touch with us at: client@playequalssync.com