The Next Steps?
- For Supervisors: Browse our curated playlists or request a custom search.
- For Artists: Submit your music for consideration.
“We look forward to working with you!”
Founders
Play = Sync | Music Group was founded by Mark-Rowland Akaho, a talent acquisition expert and BMI published vocalist, with the support of Aurora Dawson-Hunte, an accomplished businesswoman and experienced actor in television and film.
Why we started
Our initial business concept was to draw together the best of our respective industry contacts, networks and relationships we had each developed over the years, which was complemented by a shared passion and dedication to music and film.
What we do & our shared objectives
We are a sync agency run by creatives, connecting indie artists and producers with global brands through pre-cleared, high-resolution music. Our collective goal is to simplify the process for everyone involved to enjoy the best and most efficient sync placement experience. We handle all aspects of creative searches, rights clearance (Master and Publishing), legalities, and metadata organisation, freeing production teams to prioritise other tasks. Creatives and rights holders can count on us to pitch their music successfully, increasing opportunities for sync placements.
Timelines
Things move quickly in the sync world, and while things at times take longer in “real life”, we make it our priority to dutifully work on behalf of all of our partners. We therefore aim for prompt responses, and our typical turnaround is 24–72 hours from receipt of standard music briefs/sync briefs (sometimes more quickly). Please let us know if you have any “quick turnarounds”, and we’ll always do our best to make someone available to help expedite the process.
Mutual assurances
Before any music reaches the production team, it undergoes a three-tier human vetting process to ensure it is sync-ready and compliant with commercial copyright laws.
Our music production taste
We have a liking for big, bold, timeless-sounding production – with rich, high-quality mixes. So, there’s a fair chance this will be reflected in much of the music we represent.
Copyright – Play Equals Sync 2026
